Writing Newsletters – Tricks of the Trade

Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right. Television, radio, and print advertising are often too expensive for many businesses to justify – especially small businesses. Fortunately, there is an alternative. Today’s internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field. So what is an email newsletter? An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research… And if it’s a quiet month, you can simply write articles that might help your customers out. 10 Steps to Success Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards… 1) Keep It New! Your readers won’t waste time reading something they already know, so make it news they can use. 2) Keep it personal: Always use your reader’s name. Make sure when someone signs up, you get their name, then use it in...

Why Write A Non-Fiction Book?

When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author. This may come as a surprise, but if your purpose in wanting to write a book is to make money, then read on as I shed some light on the real truths behind book publishing. The truth is that very few non-fiction authors make much money from their book alone. Publishing a book and getting nationwide distribution is an exorbitantly, and in most cases prohibitively, expensive process. It’s time and energy intensive, and will take massive amounts of resources. In fact, non-fiction authors will spend anywhere from $400-800,000 before they even break even with book sales (anywhere from 200-350,000 copies sold). So if it’s that difficult and expensive, what’s the point of publishing a book anyway? There are two main reasons to write and publish a non-fiction book, and to make money certainly isn’t one of them. The two reasons are to market your business and to gain credibility. Reason #1: Marketing Unless you have a baseline business platform, other than your book idea, to drive traffic to, there’s very little point in publishing a non-fiction book. You won’t make any money and it won’t be worth the effort. The successful non-fiction authors are those who understand that their book is nothing more than a marketing tool to drive traffic to their business, and who exploit this knowledge effectively. For example,...

Why should you choose the correct website?

Someone will ask his friend to call and order the essay; the other will ring up himself and will elaborate on the content of his work for hours. Another believes that informing the custom service about the topic of his dissertations 3 days before the deadline he can expect flawless work because he pays quite enough. You will be surprised, but the work quality does not depend only on its price. Here a lot of conditions matter. If you fulfill them, your work will be perfect and both the customer and the writing service will enjoy this partnership. So… Rule 1. The earlier you place your order, the better essay paper you will get. Some companies promise you to complete a dissertation in three days, but will you trust such a company? Sometimes working on a tiny cause and effect essay will take a lot of time if the topic is too complicated and unclear. Rule 2. Don’t put off. If you know the deadline of your paper, in the order form write a date 1 – 2 days earlier. There are always some unexpected and unpredictable events that are sure to happen just before the closing date. Interrupted internet connection, the phone is off, the writer suddenly falls ill and so on. All of these situations are real and in most cases it is not so difficult to solve them, if you still have a few days in store. We don’t know if certain writer will finish his work before the indicated deadline. And I am 100% sure that he won’t as he has a lot of orders...

Why self-publishing in e-book format is better today.

Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published “Riding the Bullet” exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well. It’s not only big name authors that are finding success in ebooks. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips. Don’t underestimate the power of the Ebook Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of...

Why is it necessary to keep track of your article back links

You heard writing articles is a great way to drive traffic to your site. So you have written several articles and posted them to dozens of article sites. Then you sit back and wait for the avalanche of traffic. And wait. Nothing is happening. What’s the deal? The deal is depending on where your article gets republished your links may not be “live”. Writing articles and posting them is a great way to drive traffic to your site. Search engines love it and if done correctly it will help drive new visitors to your site and get you listed higher in the search engines. The problem comes when article writers and authors and publishers don’t all follow the same rules. The main problems are: 1. Original article not formatted correctly2. Article copied and pasted into new webpage without links3. New publisher doesn’t make links live Let us start with #1 “Original article not formatted correctly”. Not all article sites are the same. On some sites you can simply put in plain text and it will format it correctly, paragraphs will be correct and it will recognize http://www.yoursite.com as a live link. Some sites you may need to format it all in html. Sometimes the easiest way to do that is type your article in a web design program such as “Dreamweaver” and then view the source and copy and paste the code. If you don’t have access to such a program then you should learn a few basic html tags: View the source of this page to see the html tags. This is a “break” tag, The break tag...

Why You Should Archive Your Ezines and Newsletters Online

As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online. By placing these online, you are giving your readers a value-added service that will set you apart from other ezines and newsletters. Not only will this provide value to your customers, but also by placing your archives online, the search engine spiders are able to “see” your unique combination of content. Ultimately, having your ezine archives online will give you higher search rankings and additional keyword phrase variations that everyone so desperately wants. There are some things to consider when making the decision to put your newsletter archives online. The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website, so that potential customers and advertisers can see what it is your publication has to offer them. Then, you can keep your remaining archives in a member’s only website that is only accessible to your paying subscribers. If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will...