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Trying to find out how to tackle the world of advertising, promotion and communication with the public in order to generate leads can be frustrating. If you head in the wrong direction, your conversion rate will be low and profits will suffer. Therefore, it\’s important that you pay attention to what this article is about to tell you. Try direct mail as a lead generation tactic. Many people think that direct mail has gone the way of the dinosaur, but it\’s not true. In fact, it may be very powerful for your market as a lot of competitors shy away from it as a strategy. You may find a lot of business opportunity here. Can you teach locals about what you do? For example, if you are part of a multi-level marketing campaign, you could run a free class teaching